Subaru is currently experiencing a sales decline in two years due to the pandemic. But there is a glimmer of hope.
There’s no secret that the entire automotive industry is experiencing a downturn since the start of the pandemic. But one Japanese car company took a serious toll. Unlike Japanese giant companies like Toyota and Honda, Subaru doesn’t have enough resources to navigate their production better during the chip shortage crisis. In addition, most of their models are developed in Japan, as they only have one factory in the U.S. (located in Lafayette, ID).
But there is a glimmer of hope for Subaru’s decline in sales. Since this is something not new to them, they may be able to overcome it. Back in 1987, the company experienced a decline in sales. This stopped in 1995 when the Outback became way too popular. Would Subaru do the same thing to step their decrease in sales? We can only guess and find out later.