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Porsche Set Up Boutique Showrooms ‘Studios’ To Attract Young Car Buyers

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Porsche is making every visit to their dealership Instagram-worthy!

For them to lure in the younger generations of car buyers, luxury car brand Porsche is planning to create boutique showrooms. The showroom, which they will call “Porsche Studio” aims to provide more comfort each visit and less pressure in buying a car. Not only will they sell cars in the “Studio”, they will also display Porsche brand accessories and clothing. The company will also hire expertly trained specialists to run the business. The first Porsche Studio in the US will be located in Portland, OR.

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Read more here.

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